New Jersey bans businesses from using personal data to set different prices for the same product.
New Jersey Governor Mikie Sherrill signed the Fair Price Protection Act, a state-wide law prohibiting surveillance pricing. The law makes New Jersey the third US state to enact such a ban, according to reporting by the Guardian. The implementation timeline for the law has not been specified.
Why it matters
This law directly addresses the practice of surveillance pricing, offering consumers protection against price discrimination based on their personal data.
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